Hey there,

As we enter the deep end of Post-2020 life, the inevitability of a shifting digital commerce landscape is starker than ever. Evolving omnichannel commerce, the growth of social commerce, and online/offline hybridization – are all trends that are set to shape the future of eCommerce going forth. And Gen Z is an inseparable part of this future.

With an increasing number of Gen Zs entering the workforce, and also having an undeniable economic impact in eCommerce, how do we drive engagement and loyalty with the coming generation?

Our webinar on The Next Generation of eCommerce answers these questions, and more.

In this on-demand, 55-minute session, we will discuss:

• Who comprises the next generation of users? And what are their expectations from eCommerce?
• How eCommerce organizations can anticipate these needs and adapt accordingly?
• What can eCommerce organizations do to actively integrate passion, ethics, sustainability, DEI and accessibility into their practices?

Featuring:

Elizabeth Scott
VP, Business Operations, Supply Chain at Pivotree

Elizabeth joined Pivotree (formerly Tenzing) in 2008. After a decade of experience in IT support & service at HP and Pivotree, Elizabeth, an ITIL practitioner, moved into Strategic Account Management, where she brought major account wins to Pivotree.

Elizabeth is currently the Business Operations leader for Pivotree’s Supply Chain business unit, continuing her substantial career in enabling frictionless commerce. She is a member of Pivotree’s Diversity, Equity, and Inclusion committee and is devoted to building a strong allyship for women in IT.

Nikki Grigsby
COO at Syndigo

Nikki leads Syndigo’s Operations teams, with responsibility for Customer Success, Implementation Services, Customer Support, Content and Data operations. Prior to joining Syndigo, Nikki was a senior executive at Cision where she led Client Experience, Customer Success, Support, Training and Enablement and Account Management, after holding several leadership roles at ADP including Leadership & Development, Implementation Operations and Services. 

Nikki strongly believes in developing people, fostering leadership opportunities, diversity, and taking risks as keys to successful innovation. She has served in numerous roles as executive sponsor for Diversity, Equity and Inclusion initiatives, being awarded Leadership Excellence in Technology by the National Diversity and Leadership Council in 2020, and recognized in 2019 by the Illinois Diversity Council with the Power50 award for inspiring and influencing others to help shape the future.

Jenn Vande Zande
Editor in Chief, The Future of Customer Engagement and Experience, SAP Customer Experience

Jenn is an experienced writer, editor, and strategist, and is the Editor in Chief of The Future of Customer Engagement & Experience, an industry award-winning site.

She’s a contributor to some of the biggest names out there, including Forbes, and Inc., as well as a TEDxMoorgate host. She’s also a Circklo Business Configurator Academy mentor, where she takes incubator candidates on a journey to demonstrate to them the power of words, relevant content, and how intelligent, targeted, and purposeful thought leadership analysis can elevate the credibility, reputation, and long-term success of any start-up.

She’s worked with brands to provide strategic planning, thought leadership, SEO guidance, copy and marketing content, technical writing, corporate communications, and grant writing. She donates her time to several non-profits, assisting with their strategic planning, messaging, social, and branding efforts.

Levana Wang
Gen Z Expert

Levana Wang is a Gen Z content creator, actor, and producer. Since graduating from the University of Michigan in 2021 (#GoBlue), she has worked at notable large-scale productions, such as The Wendy Williams Show, NBC, SNL, Jimmy Fallon Show, and more! Currently, she is on-set acting in an upcoming AppleTV series! In addition, Levana is passionate about producing and directing content that gives voices to those who need to be heard. Ultimately, she aims to create content that sparks conversation and ignites change regarding the issues of our time.